#multicultural consumers

#multicultural consumers

Multicultural creators and consumers are often overlooked by brands and social media platforms.

The Hispanic population in the US is young and highly active on social media, making them an important demographic for marketers.

Hispanics are more likely to use emerging social platforms like TikTok, and #LatinoTikTok has billions of views. [ more ]

Multicultural creators and consumers are often overlooked by brands and social media platforms.

The Hispanic population in the U.S. is on the younger side and a large percentage is on social media.

PepsiCo used authenticators and partnered with Hispanic influencers for their Rockstar Energy campaign. [ more ]